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  • Case Study: Meta’s AIAs

    Case Study: Meta’s AIAs

    Driving 2X Conversions
    with Meta AI Campaigns

    73%

    Lead Volume increase in test bookings

    40%

    Increase of overall Quality Score

    35%

    Decrease in Cost-per-Lead

    Case Study Overview

    Using Google’s Performance Max to Lower Luxury Lead Costs

    This case demonstrates the importance of proper event tracking and how automation is key to running successful advertising campaigns in the automotive market. Many dealerships invest heavily in Google Ads without realizing that Meta (Facebook) offers powerful tools specifically designed for vehicle sales.

    What is an AIA Campaign?

    Meta’s Automotive Inventory Ads (AIA) are similar to the Catalog Sales campaigns used in e-commerce, but tailored for the auto industry. Unlike standard Facebook campaigns, AIA campaigns are highly automated. Meta’s algorithm dynamically matches inventory to potential buyers based on behavior, interests, and engagement signals.

    Even placement and budget allocation can be automated, which is why we recommend allowing the algorithm to optimize performance, rather than manually adjusting audience or placements.

    Challenge

    Our client, a dealership struggling to sell American car brands, achieved outstanding results with AIA campaigns.

    Low lead volume from existing campaigns

    High advertising costs typical for luxury brands

    Poor form completion rates on vehicle detail pages (VDPs)

    A lack of localization in their targeting strategy

    Strategy

    1. Structured Inventory Setup

    We created a clean product feed following Meta’s guidelines, including:

    • High-quality photos
    • Accurate vehicle details
    • VIN numbers
    • Up-to-date pricing

    We collaborated with the dealership’s marketing team to ensure every Vehicle Detail Page (VDP) was fully optimized with titles, descriptions, and other critical data.

    2. Advanced Event Tracking

    We implemented proper tracking via Meta Pixel to capture key user interactions on the VDPs. For example, if a user viewed a 2026 Jeep Compass, the algorithm would later retarget that user with the exact vehicle—or similar ones like other Compass models—maximizing relevance and engagement.

    3. Creative Testing

    Once we saw strong results from AIA campaigns, we ran A/B tests comparing static creatives versus video content. As expected, video content performed significantly better, cutting the cost per lead and doubling the website conversions.

    Results

    By trusting automation and optimizing the campaign setup, we achieved:

    🗸 2x increase in website leads

    🗸 Improved engagement and visibility for key models

    🗸 Lower cost per conversion

    Conclusion

    Performance Max campaigns aren’t just a set-it-and-forget-it automation tool—they require smart creative, audience insights, and custom landing experiences to truly perform. By aligning automation with human strategy, we helped a BMW dealership move inventory faster, more affordably, and more effectively than ever before.

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  • BMW Performance Max

    BMW Performance Max

    Driving BMW Sales with Performance Max

    73%

    Lead Volume increase in test bookings

    40%

    Increase of overall Quality Score

    35%

    Decrease in Cost-per-Lead

    Case Study Overview

    Using Google’s Performance Max to Lower Luxury Lead Costs

    Performance Max (PMax) is one of Google’s most automated and powerful campaign types. Its main advantage is full access to all of Google’s ad inventory—Search, YouTube, Display, Gmail, Maps, and Discover—all within a single campaign. In today’s complex customer journey, which often involves multiple devices and touchpoints, it’s nearly impossible to manually manage campaigns with the same level of efficiency. A single search term can carry multiple meanings, and only Google’s AI can properly interpret user intent based on behavior, history, and signals.

    Challenge

    A BMW dealership needed to promote its new vehicle inventory more effectively but faced: Low lead volume from existing campaigns High advertising costs typical for luxury brands Poor form completion rates on vehicle detail pages (VDPs) A lack of localization in their targeting strategy

    Strategy

    We launched a Performance Max campaign with a strategy focused on both automation and creative differentiation.

    Key Steps:

    Compelling Offer With Lifestyle Creative
    We designed banners and video content around a unique offer, supported by lifestyle imagery to stand out from local competitors. The creative also included additional service benefits, making the offer more attractive.

    Segmented PMax Campaigns
    Instead of using one generic campaign, we created separate PMax campaigns for different offers and inventory groups. This allowed Google’s algorithm to optimize for more specific audience signals like interests, intent, and remarketing data.

    A/B Testing for Landing Pages
    We compared performance between the client’s standard Service (SRV) page and a dedicated landing page focused exclusively on:
    – Booking test drives
    – Submitting lead forms
    The custom landing page significantly increased conversion rates because we simplified the user experience, unlike the complex forms on standard VDPs.

    Multilingual Campaigns for Local Market
    Through audience research, we discovered that over 30% of local customers spoke Spanish—a detail the dealer was unaware of. We Created a Spanish-language landing page and ran a Spanish-targeted PMax campaign. This opened up a previously untapped segment of high-intent local buyers.

    Results

    🗸 Lowered Cost Per Lead in a high-CPC luxury segment

    🗸 Increased lead volume, especially for test drive bookings

    🗸 Improved LTV (Lifetime Value) by helping customers feel more supported (via sales reps and localized content)

    🗸 Unlocked new audience segments, specifically Spanish-speaking customers

    Conclusion

    Performance Max campaigns aren’t just a set-it-and-forget-it automation tool—they require smart creative, audience insights, and custom landing experiences to truly perform. By aligning automation with human strategy, we helped a BMW dealership move inventory faster, more affordably, and more effectively than ever before.

    Ready to achieve similar results for your Business?

    Get a Free PPC Audit